Musk explains why he’s rebranding Twitter to X: It’s not just a name change

Oh yes. Special attn. to last part of 3rd bullet point below. (Emphasis mine)

TECH

Musk explains why he’s rebranding Twitter to X: It’s not just a name change

PUBLISHED TUE, JUL 25 20238:46 AM EDTUPDATED AN HOUR AGO

thumbnail

Lauren Feiner@LAUREN_FEINER

SHAREShare Article via FacebookShare Article via TwitterShare Article via LinkedInShare Article via Email

KEY POINTS

  • Elon Musk recently explained why he decided to rebrand Twitter to X and noted that it’s more than just a name change.
  • Still, it’s a move that many business analysts consider risky, undoing years of branding behind Twitter’s blue bird.
  • Musk plans for X to expand to “add comprehensive communications and the ability to conduct your entire financial world.”

Jaap Arriens | Nurphoto | Getty Images

Elon Musk recently explained why he decided to rebrand Twitter to X and noted that it’s more than just a name change. Instead, it represents his plans to create an “everything app.”

“Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app. This is not simply a company renaming itself, but doing the same thing,” Musk explained in a post Monday night.

“The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video. In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world. The Twitter name does not make sense in that context, so we must bid adieu to the bird.”

It’s a move that business analysts consider risky, undoing years of branding behind Twitter’s blue bird. Already, Twitter has struggled to retain advertisers as Musk’s changes to the site have led some to fear it’s not a safe place for brands to market.

Musk recently hired former NBCUniversal advertising executive Linda Yaccarino as CEO, seen as a move to help reassure advertisers. In a message to staff Monday, Yaccarino said of the name change, “Our usage is at an all time high and we’ll continue to delight our entire community with new experiences in audio, video, messaging, payments, banking — creating a global marketplace for ideas, goods, services, and opportunities.”

Disclosure: NBCUniversal is the parent company of CNBC.

Subscribe to CNBC on YouTube.

WATCH: Elon Musk kills Twitter name for ‘X’ super app

WATCH NOW

VIDEO02:08

Elon Musk kills Twitter name for ‘X’ super app

3 Likes

Neurolink will make everything better. :upside_down_face:

4 Likes

In this link Greg Reese explains how “the facts tell us that Elon Musk is a frontman for the same old same old”.

2 Likes

Never used twitter, how is that even a thing?

1 Like

How is that mediocre graduate of economics and physics, without any engineering degree is put in charge of the latest schemes of Deep State?
Mind control in my opinion is not enough, since it is never perfect. Thick control file (drugs and sex party house) from his college years may add another layer of control, but in current state of affairs since Monica Lewinsky era thru Hunter Biden trespasses, people are basicly desensitized and blase about personal lives of politicians, so there must be something else about Musk that DS had entrusted in him their plans and secrets.
Again, I am coming back to my previous HOS hypothesis. Musk must have had offered them something, beyond his willingness to be controlled, and my money is on secret stone lost in ancient city of Kalahari, supposedly found by Musk grandparents. As in his own words he described them as “amateur archeologists”

4 Likes