I expressed myself rather inelegantly, there.
I meant to say that the “mainstream” media is only believed by normal people because they report so many (inconsequential) things straight. Think weather, sports scores, crime and process stories…but they won’t talk about certain subjects at all.
Contrast the alternative media, who I think mostly operate on what I call the Alex Jones or Louis Farrakhan rule. You can get away with telling the actual truth about forbidden subjects, but only if you also discredit yourself with a bunch of ridiculous bollocks packaged around it.
Sorting that wheat from the chaff is one of the main problems of the modern age.
The alternate media also won’t cover a great many subjects…for the same reasons as the mainstream media; it is not convenient to their particular political philosophy or world view.