Wonder how they know twenty six million people watched television at that time and were tuned in to a presidential speech? Ummm. How many sets were tuned in and how many people were watching at each screen? Everyone now has a smart TV?
Evidently “they” really ARE watching us😎
Did anyone ever really know how the Nielson ratings worked??
Used to be they would send out notices to selected households via US mail with a postage paid survey to complete and return by mail. I used to get them years ago. Recently I saw one and the survey is on line. Don’t know how those are processed, probably via AI.