When they say “you’ll own nothing” and rent everything you need, they’re serious (and insane!).
The WEF is pushing for digital IDs to be sewn into people’s clothes to ‘save the planet’ by transitioning from buying to renting clothes to reduce waste.
“This start-up [EON] gives clothes digital IDs to help the planet. EON creates online digital passports for garments enabling brands to sell their clothing, again and again, creating more sustainable business models,” a video from the World Economic Forum begins. . . .
“Textiles generate 10% of the world’s CO2 emissions — more than shipping and aviation combined,” the WEF continues. . . .
“57% of old clothes end up in a landfill. This is because brands depend on sales of new clothing. . . . But digitally connected products open up new, greener ways of profiting, such as rental, repair, and styling, reducing the production of new garments,” explains the WEF.
“5 of the world’s top 20 brands are on board,” the WEF proclaims. “Working with Microsoft, EON aims to bring billions of garments online by 2025.”
I love the way they slipped in the reference to aviation. The thinly veiled message: “It’s not our private jets and military planes that are killing the planet. It’s all the clothes we have to produce for you selfish plebs!”
