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… Hmmmm. What is the catch? … There has to be one. Right?
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The catch is Apple’s planned control.
“Businesses seem to be dancing to this very tune. Apple has dumped money into the classical music space, acquiring rights to music from the Carnegie Hall, London Symphony Orchestra, Metropolitan Opera and more.”
“After buying and shutting down the niche classical streamer Primephonic, they touted their new Apple Music Classical app as being the biggest classical music streaming catalogue in the world on launch and have since expanded into Asia — betting big on Western classical music’s culture-spanning allure to win market share from China’s regionally dominant Tencent Music Entertainment.”
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