Multiple generations of Russian children have fond memories of noshing Hematogen bars. Ads promoted these treats as “wholesome and healthy” and able to help with anemia, a condition common in about 25 percent of the population, especially small kids. Made with condensed milk, syrup, and beet sugar, the bar had a taste reminiscent of a Tootsie Roll. Clearly, this represented a win-win for Russian kids who got to gobble up these goodies in the name of robust health.
